Metricaro

Privacy Notice

Last updated: 30 August 2026

1. Who we are

Metricaro provides social media analysis and analytics services for creators and businesses.

For personal data that we process for our own business purposes, Metricaro is the data controller.

Contact: hello@metricaro.co.uk

2. Personal information we collect

We may collect information including:

• Your name and contact details when you contact us.
• Information contained in emails or messages you send us.
• Client contact and business information needed to provide our services.
• Information provided by clients for social media analysis.
• Social media account information or profile links provided by clients.

Client-provided social media data may temporarily contain information such as usernames, captions, comments or other publicly available information.

We use this information to perform the analysis requested by the client. We do not intend to use the information for individual-level profiling.

We aim to remove unnecessary identifying information from working files as soon as reasonably practicable.

3. How we use personal information

We use personal information to:

• Respond to enquiries.
• Communicate with clients.
• Provide social media analysis services.
• Prepare reports and analysis requested by clients.
• Manage our business and accounts.
• Maintain the security of our systems.
• Comply with legal obligations.

Where data has been genuinely anonymised so that individuals and clients cannot reasonably be identified, we may retain and use aggregated insights for benchmarking, research, service development and marketing.

Where we wish to identify a client in marketing material or a case study, we will only do so where we have the appropriate agreement or permission.

4. Legal bases

Depending on the circumstances, we may rely on the following legal bases:

• Contract — processing that is necessary to provide services to clients or take steps at a client's request before entering into a contract.
• Legitimate interests — for responding to business enquiries, managing and improving our business, maintaining security and other legitimate business activities, where those interests are not overridden by individuals' rights.
• Legal obligation — where we are required to process information to comply with the law.
• Consent — where consent is required and we ask you to provide it.

5. How we store and protect information

We use a separate business computer and business email account for our business activities.

We use Microsoft Outlook and OneDrive for business email and storage.

Appropriate security measures are used, including account security, access controls and encryption where available.

Client files containing personal information are transferred and stored using appropriate security measures. Password protection or encryption may be used where appropriate.

We limit the personal information we retain to what is reasonably necessary for the relevant purpose.

6. Who we share information with

We may use service providers that are necessary to operate our business and provide our services.

These may include Microsoft services such as Outlook and OneDrive, as well as other service providers used to operate our website, email, forms or business systems.

We do not sell personal information.

We will only share personal information where necessary to provide our services, comply with the law, protect our rights, or where otherwise permitted by law.

7. International data transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data-protection law.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

We may retain information for longer where this is necessary to comply with legal, accounting or regulatory requirements, resolve disputes or protect our legal rights.

Unnecessary identifiable information contained in client-provided analysis files will be removed as soon as reasonably practicable.

We may retain genuinely anonymised and aggregated information where individuals and clients cannot reasonably be identified.

9. Your rights

Depending on the circumstances, you may have rights under UK data-protection law, including the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your information.
• Request restriction of processing.
• Object to certain processing.
• Request data portability where applicable.
• Withdraw consent where processing is based on consent.

You also have the right to object to direct marketing.

To exercise your rights, contact us at:

hello@metricaro.co.uk

10. Complaints

If you have concerns about how we use your personal information, please contact us first at:

hello@metricaro.co.uk

You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO).

11. Cookies

Our website may use cookies or similar technologies where necessary for the operation, security and functionality of the website.

If we introduce analytics, advertising or other non-essential cookies, we will provide appropriate information and, where required, obtain consent before using them.

12. Changes to this notice

We may update this privacy notice from time to time to reflect changes to our services, legal requirements or how we process personal information.

The latest version will be published on this website.